Surveys are a very useful tool for understanding your stakeholders. Amongst other things they can tell you what influences purchasing decisions, what customers are willing to pay more for, the levels of maturity within a particular area. Often surveys are commissioned and only the surface of the data is examined and the true value remains stuck in the data. It doesn’t matter if you are using your survey to drive thought leadership and or help uncover what you need to make your marketing zing, Market Prescience can help you get the most out of the data you spent all that time, money and energy to collect. Market Prescience blog with our survey research 101.
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To get the most out of the survey stakeholders need help getting real access to the data. Turn your flat data into interactive pivot tables across all the questions so your team can drill down into the data with ease, cut by demographic category and not have to struggle to find the data they need or use specialist software / SaaS licenses to distribute. We can even add summary interactive charts within Excel.
We make survey analysis simple and digestible. We take the effort out of report writing or distributing the charts to time crunched SMEs by providing PowerPoint decks containing the most relevant visual representations. We start by providing top level charts for each question and a set key findings, but we can add options for demographic splits and even provide interactive Tableau versions.
Don’t waste the opportunity to understand – our advanced analysis looks beyond the surface of the data. If you are looking to identify relevant subgroups within the data using cluster analysis or verify correlation statistics Market Prescience can deliver this extra layer of analysis. Has an existing survey failed to deliver as much marketing value or thought leadership wow as you needed? We can examine the data to see if there is another lens to view the data – are there superstar categories within the data? Are their market segments looking to be targeted in a more precise way?
